Lean design + development.

Lean design + development.

Lean design + development.

Your trusted partner for design & development outsourcing. Based in Bulgaria, we offer top-tier UI/UX design and web development for UK and USA clients, helping businesses scale efficiently without sacrificing quality.

MADE IN CALIFORNIA, NOW IN SOFIA, BG.

Proud to have worked with

Results

52+

Successful Product Launches

Successful Product Launches

Successfully launched 52 products, each receiving an average of 92% positive reviews.

+35.2%

Revenue Growth

Revenue Growth

Contributed to a average revenue increase of 35.2% for clients through strategic design interventions.

-52.8%

Reduced Development Time

Reduced Development Time

Decreased development time by 52.8% through streamlined design processes.

-33.6%

Cost Savings

Cost Savings

Saved clients an average of 33.6% in development costs with efficient design strategies.

280+

Successful A/B Testings

Successful A/B Testings

Conducted and implemented 280+ A/B testings, leading to an average of +27.5% improvement in KPI.

+784%

User Growth

User Growth

Contributed to a 784% average growth in user base for products designed.

Oh wow, you made it this far?
You must be intrigued!
Nice to meet you!

Oh wow, you made it this far? You must be intrigued!
Nice to meet you!

Oh wow, you made it
this far? You must be intrigued! Nice to
meet you!

Hey there! I’m Strahil, the founder and lead designer of Prime Division who splits time between the buzzing streets of London and the charming vibes of Sofia Bulgaria. I’ve spent over a decade crafting digital awesomeness in various California agencies (like Hybrid Studio and The Visionaire Group), working on epic brands for Marvel, Universal Studios, Beats by Dre, among many others.

Eventually, the call of home and family life pulled me back, so I packed up and returned to my European roots. Now, I balance my days between UX projects and family adventures.

Oh wow, you made it this far? You must be intrigued!
Nice to meet you!

Hey there! I’m Strahil, the founder and lead designer of Prime Division who splits time between the buzzing streets of London and the charming vibes of Sofia Bulgaria. I’ve spent over a decade crafting digital awesomeness in various California agencies (like Hybrid Studio and The Visionaire Group), working on epic brands for Marvel, Universal Studios, Beats by Dre, among many others.

Eventually, the call of home and family life pulled me back, so I packed up and returned to my European roots. Now, I balance my days between UX projects and family adventures.

Success Stories

Success Stories


Success Stories

Success Stories

👌 Recently we helped reinvent the branding, creative direction and online presence of SentinelOne, a multi-billion-dollar cloud security giant.



✌️Collaborated with Brendan Kane, a renowned influencer, to develop a comprehensive strategy for his multiple websites. This involved crafting engaging social media content and designing an effective digital presence to enhance his online brand Hook Point.

👍 We worked on a huge variety of digital projects for blockbuster franchises like Fast & Furious, Thor, and many more in Los Angeles, California.

Prime Division is a UX/UI design and development agency led by the Designer and Educator Strahil Hadzhiev with a 15+ years track record in tech, entertainment and education space. He has been a part of d 52+ high-growth products and campaigns.

© 2008 - 2025 Prime Division, Inc. All rights reserved.

Design, or
be designed.™

Prime Division is a UX/UI design and development agency led by the Designer and Educator Strahil Hadzhiev with a 15+ years track record in tech, entertainment and education space. He has been a part of d 52+ high-growth products and campaigns.

© 2008 - 2025 Prime Division, Inc. All rights reserved.

Design, or
be designed.™

Prime Division is a UX/UI design and development agency led by the Designer and Educator Strahil Hadzhiev with a 15+ years track record in tech, entertainment and education space. He has been a part of d 52+ high-growth products and campaigns.

© 2008 - 2025 Prime Division, Inc. All rights reserved.

Design, or
be designed.™

Prime Division is a UX/UI design and development agency led by the Designer and Educator Strahil Hadzhiev with a 15+ years track record in tech, entertainment and education space. He has been a part of d 52+ high-growth products and campaigns.

© 2008 - 2025 Prime Division, Inc. All rights reserved.

Design, or
be designed.™