Prime Division is an experience design company



We help our clients harness that value through the creation of experiences, products, and services that play a meaningful role in people’s lives.

We believe that new value can be created wherever people, business, and technology collide. Through human-centered design, we make the complex simple and relatable, no matter what medium or platform.

Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart. Successful products and services do not exist in a void, but are seamlessly immersed in a person’s life. This is why we approach every project with a double-lens view, focusing on both the target audience (characteristics, needs, problems) and the client (strategy, profitability, market). Once the area with most potential has been identified, our technical and design experts step in to ensure a state-of-the-art execution.

By connecting user-first insights with design methods and technology, we believe that lasting value comes from making things better – not just making better things.




We build

  • Engaging Websites & Experiences
  • Mobile Apps
  • Marketing Campaigns
  • Social Media Campaigns
  • Video Ads


We excel

  • Experience Design
  • Creative Strategy
  • Content Development
  • Branding
  • Motion Graphics
  • Copywriting


Got a project for us?
Let’s continue the conversation


+359 884 759016

Parchevich 37A, Suite 5
Sofia, 1000