SentinelOne

SentinelOne

Web design, rebranding and creative direction for the multi-billion-dollar cloud security giant.



GOAL:
A complete design transformation encompassing brand identity, typography, imagery, photography, website revamp, videos, illustrations, print materials, social media assets, marketing kits, POS displays, communication strategies, and more.

RESULTS:
↑ +12.2% Revenue Growth +25.5% User Growth

RESULTS:
↑ +12.2% Revenue Growth ↑ +25.5% User Growth

RESULTS:
+12.2% Revenue Growth +25.5% User Growth

Introduction.

Introduction.

SentinelOne, a powerhouse in cloud security with a multi-billion dollar valuation, needed a fresh, compelling design approach. I got asked with an array of responsibilities—ranging from web design and creative direction to logo redesign and billboard creation—I embarked on a journey to elevate their brand presence in a highly competitive market.

Background.

Background.

SentinelOne, a cloud security leader, needed a brand refresh as they scaled to match their innovative solutions. With expertise in UX/UI and marketing design, I was the ideal choice to lead this transformation.

Challenge.

Challenge.

SentinelOne faced a key challenge: presenting complex cloud security solutions in an accessible and visually engaging way. They needed a cohesive design strategy that resonated with their sophisticated audience across platforms while maintaining brand consistency from web design to video ads.

Solution.

Solution.

My team of 8 designers and I developed a design strategy capturing SentinelOne’s cutting-edge tech. We revamped their web presence with intuitive designs, reimagined branding materials, and modernized their logo to reflect industry leadership. I also created impactful video ads and billboard designs that communicated their brand effectively and memorably.

Results.

Results.

Across 28 delivered tasks, the impact was significant: +12.2% growth in revenue, driven by enhanced user engagement and effective marketing campaigns. The strategic redesign led to a significant -38.1% in cost savings, optimizing marketing spend while maximizing output. Additionally, 4 successful A/B testings provided valuable insights, contributing to a +25% increase in user growth. These outcomes not only reinforced SentinelOne’s market leadership but also demonstrated the tangible value of a cohesive and well-executed design strategy.

Design.

Design.

Here's just a few of the designs we delivered.

28

Delivered Tasks

Delivered Tasks

Successfully delivered on 28 various marketing and branding tasks / projects.

+12.2%

Revenue Growth

Revenue Growth

Contributed to a average revenue increase of 12.2% for clients through strategic design interventions.

-38.1%

Cost Savings

Cost Savings

Saved the client ~38.1% in costs with efficient design strategies.

4

Successful A/B Testings

Successful A/B Testings

Conducted and implemented 4 A/B testings, leading to an average of +15.5% improvement in KPI.

+25%

User Growth

User Growth

Contributed to a 25% growth in cloud security user base.

Incredible, you actually got this far! Ready to take your project to the next level?

Incredible, you actually got this far! Ready to take your project to the next level?

Incredible, you actually got this far! Ready to take your project to the next level?

Incredible, you actually got this far! Ready to take your project to the next level?

Prime Division is a UX/UI design and development agency led by the Designer and Educator Strahil Hadzhiev with a 15+ years track record in tech, entertainment and education space. He has been a part of d 52+ high-growth products and campaigns.

© 2008 - 2025 Prime Division, Inc. All rights reserved.

Design, or
be designed.™

Prime Division is a UX/UI design and development agency led by the Designer and Educator Strahil Hadzhiev with a 15+ years track record in tech, entertainment and education space. He has been a part of d 52+ high-growth products and campaigns.

© 2008 - 2025 Prime Division, Inc. All rights reserved.

Design, or
be designed.™

Prime Division is a UX/UI design and development agency led by the Designer and Educator Strahil Hadzhiev with a 15+ years track record in tech, entertainment and education space. He has been a part of d 52+ high-growth products and campaigns.

© 2008 - 2025 Prime Division, Inc. All rights reserved.

Design, or
be designed.™

Prime Division is a UX/UI design and development agency led by the Designer and Educator Strahil Hadzhiev with a 15+ years track record in tech, entertainment and education space. He has been a part of d 52+ high-growth products and campaigns.

© 2008 - 2025 Prime Division, Inc. All rights reserved.

Design, or
be designed.™