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HBO Max 2.0

Video Streaming Platform Redesign

GOAL:
Product Strategy, UX Design, UI Design, SaaS Design

RESULTS:
↑ 35.1% Improved User Experience ↑ +21.6% Broadened audience and higher engagement

Introduction.

HBO Max 2.0 is a bold evolution of the platform, merging premium streaming, user-generated content, and live sports coverage. Its cutting-edge design and features redefine the streaming experience by blending professional media with creator content and real-time sports updates.

Core Features.

• Modern Home Screen: A personalized, visually dynamic interface.

• User-Generated Content Hub: Creators can upload, manage, and monetize content.

• Live Sports Section: Real-time updates, highlights, and news coverage.

• Advanced Recommendations: AI-powered suggestions across all content types.

Challenges & Solutions.

• Legacy Familiarity: Blended familiar design with modern elements.

• New Functionality: Integrated user content and sports without overwhelming users.

• Brand Consistency: Maintained HBO Max’s premium look while expanding audiences.

• Scalability: Created a modular design adaptable for future expansions.

Results.

• Improved UX: Simplified navigation and personalized recommendations.

• Broadened Audience: New revenue streams through creator content and sports.

• Higher Engagement: AI-driven suggestions increase session times.

• Future-Ready: Scalable design prepared for industry trends and growth. This redesign showcases your expertise in transforming established platforms into dynamic, user-centric ecosystems.

Design.

Here's just a few of the designs we delivered.

Incredible, you actually got this far! Ready to take your project to the next level?

Start a Project

Incredible, you actually got this far! Ready to take your project to the next level?

Start a Project

Prime Division is a UX/UI design and development agency led by the Designer and Educator Strahil Hadzhiev with a 15+ years track record in tech, entertainment and education space. He has been a part of d 52+ high-growth products and campaigns.

© 2008 - 2025 Prime Division, Inc. All rights reserved.

Design, or
be designed.™

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be designed.™

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Home
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Case Studies
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Testimonials
About
Learn

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Follow
YouTube

Instagram

Design, or
be designed.™

Links
Home
Feed
Case Studies
Services
Testimonials
About
Learn

Contact

Follow
YouTube

Instagram

Design, or
be designed.™

Links
Home
Feed
Case Studies
Services
Testimonials
About
Learn

Contact

Follow
YouTube

Instagram

HBO Max 2.0

HBO Max 2.0

Video Streaming Platform Redesign

GOAL: Product Strategy, UX Design, UI Design, SaaS Design

RESULTS:↑ 35.1% Improved User Experience ↑ +21.6% Broadened audience and higher engagement

Introduction.

Introduction.

HBO Max 2.0 is a bold evolution of the platform, merging premium streaming, user-generated content, and live sports coverage. Its cutting-edge design and features redefine the streaming experience by blending professional media with creator content and real-time sports updates.

Core Features.

Core Features.

• Modern Home Screen: A personalized, visually dynamic interface.

• User-Generated Content Hub: Creators can upload, manage, and monetize content.

• Live Sports Section: Real-time updates, highlights, and news coverage.

• Advanced Recommendations: AI-powered suggestions across all content types.

Challenges & Solutions.

Challenges & Solutions.

• Legacy Familiarity: Blended familiar design with modern elements.

• New Functionality: Integrated user content and sports without overwhelming users.

• Brand Consistency: Maintained HBO Max’s premium look while expanding audiences.

• Scalability: Created a modular design adaptable for future expansions.

Results.

Results.

• Improved UX: Simplified navigation and personalized recommendations.

• Broadened Audience: New revenue streams through creator content and sports.

• Higher Engagement: AI-driven suggestions increase session times.

• Future-Ready: Scalable design prepared for industry trends and growth. This redesign showcases your expertise in transforming established platforms into dynamic, user-centric ecosystems.

Design.

Design.

Here's just a few of the designs we delivered.

Incredible, you actually got this far! Ready to take your project to the next level?

Incredible, you actually got this far! Ready to take your project to the next level?

Incredible, you actually got this far! Ready to take your project to the next level?

Incredible, you actually got this far! Ready to take your project to the next level?

Design, orbe designed.™

Design, orbe designed.™

Design, orbe designed.™

Design, orbe designed.™

GOAL:
Product Strategy, UX Design, UI Design, SaaS Design

RESULTS:
↑ 35.1% Improved User Experience ↑ +21.6% Broadened audience and higher engagement

Design, or
be designed.™

Design, or
be designed.™

Design, or
be designed.™

Design, or
be designed.™