BodyCharge®

Redefining Fitness Workouts with a Motivational Mobile App

GOAL:
Product Strategy, UX Design, UI Design, Branding

RESULTS:
↑ $2M Raised ↑ +32.3% Retention Boost

Introduction.

BodyCharge is a fitness mobile app designed to inspire users with personalized workouts, progress tracking, and motivational features, helping users stay committed to their fitness goals.

Challenge.

The market lacked fitness apps emphasizing long-term motivation. Key issues included limited personalized recommendations, poor retention, complex user flows, and minimal social engagement features.

Solution.

The redesigned BodyCharge app combined fitness guidance with motivational tools:
• Personalized Workouts: Goal-based fitness plans with dynamic progress adjustments.
• Gamification: Milestone badges, streak tracking, and rewards for consistency.
• Simplified Flow: A guided onboarding experience for easy goal setting and workout selection.
• Social Features: Challenges, leaderboards, and friend invites for accountability.
• Energetic UI: A bold, dynamic design with circular progress trackers emphasizing momentum.

Results.

• $2 Million Raised: Successfully secured investor funding.
• 32% Retention Boost: Improved user retention with motivational tools.
• 70% Daily Engagement: Most active users completed daily challenges.
• Positive Feedback: Users praised the motivational design and social features.

Design.

Here's just a few of the designs we delivered.

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Prime Division is a UX/UI design and development agency led by the Designer and Educator Strahil Hadzhiev with a 15+ years track record in tech, entertainment and education space. He has been a part of d 52+ high-growth products and campaigns.

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